Who doesn’t want to look their best for every occasion? Anybody who is even a little fashion curious considers the world as their ramp and doesn’t hesitate to show their sense of style in their everyday life. And for the style-obsessed Indian, what better fashion icons than our Bollywood celebrities? With their impeccable sense of style and clothing, they can make even the most regular piece of clothing look fashionable. Taking a page out of their style book would need the same level of panache and self-confidence. That said, wearing branded wear does no harm in raising your self-confidence up a notch! And what better way to look as fabulous as our Bollywood celebrities, than by donning their own personal line of clothing and accessories.
1. Sonam Kapoor
It is no secret that Sonam Kapoor is THE fashionista of Bollywood. So we are really looking forward to the fashion label Rheson, which is the brainchild of Sonam and her designer sister Rhea. The name of the brand is a clever acronym using parts of both of their names, and is focusing on creating high street fashion meant for all girls Indian at heart.
2. Deepika Padukone
Bollywood actor and fashion icon Deepika Padukone’s fashion brand for women, ‘All about you’ in association with Myntra launched its first brand campaign highlighting its core philosophy. Centered on the theme – ‘You are your biggest strength’ and can conquer anything when ‘you are with you’, it celebrates an individual’s personal strength as she takes on personal and professional challenges in life, devoid of all external influences.
Everything about Deepika screams glamour and class. So when the diva decided to launch her own fashion brand in collaboration with Van Heusen, it was the ultimate combination of style, class, modernity and substance, with a touch of ‘Old Hollywood’ glamour. Her latest capsule collection Deepika Selects for Vogue Eyewear has been flying off the racks.
3. Salman Khan
Salman Khan launched the now-famous Being Human line under the Salman Khan Foundation, which sends all proceeds from the line to the underprivileged population of India. Under the Being Human line are available T-shirts, bags and a variety of other products.
4. Hrithik Roshan
To stir the combination of athletic and style, HRX presents Activewear Collection 2016 with a wide range of apparel for both men and women. The new collection focuses on the perfect athleisure balance of sport, comfort and casual.
HRX has established a strong base in the empire of fitness over the past two years and has been growing rapidly ever since. This brand revolves around motivating and inspiring everyone to be the best version of themselves. The new collection showcases a wide range of activewear clothing and perfectly embodies the saying, “When you dress good, you feel good.”
HRX, which was launched by Myntra earlier this year and is now the second-best-selling private brand at Myntra. Targeting fitness and lifestyle clothing primarily for men, the collection had basic yet smart designs, especially for gym buffs.
5. Karan Johar
Superstar film-maker and Bollywood personality Karan Johar has also launched his own collection of designer wear, called Marquee. This label consists of items that are an interesting interplay between different colours and textures. He includes feminine weaves for that ethereal, elegant touch, eclectic multi-coloured prints for an instant impact, with a dash of sequins, bringing ‘core fashion’ to all the party lovers out there.
6. Shilpa Shetty
Shilpa Shetty launched her own fashion label for designer sarees last year. After partnering up with HomeShop18, Shilpa launched this exclusive saree line, which consisted of gorgeous sarees especially for the festival season in a variety of materials.
7. Shraddha Kapoor
Latest in the line of celebrity-turned-designers is Shraddha Kapoor who launched her own line of ethereal clothing under the brand name of Imara with a partnership with Anjana Reddy of USPL. She is focusing on extremely feminine, ethereal and somewhat fantastical wear for women who believe that fairy tales can come true.
8. Alia Bhatt
In association with Jabong, Alia Bhatt, who is Bollywood’s latest blue-eyed belle, has launched her own designer line. The fashion for her label largely revolves around a trendy, feminine and youthful line, which will include flirty party dresses, crop tops with a boho flair, plenty of floral prints and sequins.
9. Malaika Arora Khan
Malaika Arora Khan is an outstanding fashion icon of Bollywood and launched her own online fashion line – TheClosetLabel.com as well as her very own online fashion store – Turquoise & Gold.
10. Lara Dutta
Lara Dutta has launched her special collection of sarees with the brand Chhabra 555. The collection was launched under the label Lara Dutta – Chhabra 555 specially designed by Lara Dutta as a part of her label and includes outfits ranging from traditional Benarasi silks to contemporary net sarees.
11. Bipasha Basu
Bipasha Basu launched her line of accessories called the Trunk Label that is exclusively available for purchase online. The line consists of exclusive party wear; comprising bags, accessories and shoes that are in line with the actress’s bold fashion statement.
12. Anushka Sharma
Anushka’s fresh sense of style and casual fashion sense make her the perfect fashion icon for today’s young woman. She’s always experimenting with her looks, and her trendy new line of clothing by the brand Code that will soon roll out in to the markets, will refresh the wardrobe of the quintessential Indian urban woman. Her recently launched clothing line ‘NUSH’ is already taking over the wardrobes by storm and we can’t really wait to have it in ours too!
13. Virat Kohli's Wrogn
The ever so stylish young cricketer lends his name to the youth fashion brand Wrogn. This brand is known for its quirky designs and deliberate attempt to ditch conventional fashion. The nonconformist clothesline reflects his inner aggressive drive. The label includes some fantastic tees, shirts, chinos, slim fit trousers and casual jackets.
14. Sachin Tendulkar's True Blue
Tendulkar has paired with Arvind Fashion to bring out the label True Blue. This label is launched on Myntra’s online platform and keeps his individual style in mind. The brand embodies his belief that fashion should reflect an individual’s own style. The brand has brought out summer suits, t-shirts, chinos and waistcoats which have his personal touch.